HW: 15 Final Test Questions

Chapter 11: Personal Selling, Database Marketing, and Customer Relationship Management

1. Some methods of Direct Marketing are:

A. Direct mail
B. Catalogs
C. Mass Media
D. All of the above

Chapter 12: Public Relations, Sponsorship Programs and Regulations

1. Public Relation Representatives and Advertisers have the same responsiblities. (True or False)

2. Sprouts have strong environmental values and politically active; heavy users of green products. (True or False)

Chapter 13: Internet Marketing

1. What are the three e-commerce incentives?

A. Security, purchasing, branding
B. Customer, branding, Marketing
C. Purchasing, Financial, convenience
D. Financial, Convenience, Value

2. Viral Marketing is:

A. preparing an advertisement that is tied to an e-mail
B. Word of mouth Endorsement marketing
C. integrating online and offline tactics that reinforce each other and speak with one voice.
D. A & B


Chapter 15: Evaluating an Integrated Marketing Program

1. Portfolio Ads are used for TV ads. (True or False)

2. Test Markets are used to access marketing messages. (True or False)