HW 11: Test Questions

Chapter 7:

Which is NOT one of the four types of sources available to advertisers:

A. CEOs
B. Community service leaders
C. Experts
D. Celebrities

Chapter 8: Advertising Media Selection

1. Inputs for a Media Strategy are based on objectives of the campaign, target audience, and message theme. True or False

2. CPM stands for Cost Per Million. True or False


Chapter 9: Trade Promotions

1. Expenditures or incentives to push products through the channel is called:

A. Marketing Strategy
B. Marketing Plan
C. Business to Business plan
D. Trade Promotions

2. In Marketing Budgets, most of the money is spent on Trade Promotions (True or False)


Chapter 10:

Which is not a Type of coupon?

A. Instant Redemption
B. E-coupon
C. Cross-housing
D. Scanner-delievered


Contests and Sweepstakes eliminate Clutter. True or False


Chapter 11

True or False: Personal selling is called the" last five feet" of marketing function.