HW: 15 Final Test Questions

Chapter 11: Personal Selling, Database Marketing, and Customer Relationship Management

1. Some methods of Direct Marketing are:

A. Direct mail
B. Catalogs
C. Mass Media
D. All of the above

Chapter 12: Public Relations, Sponsorship Programs and Regulations

1. Public Relation Representatives and Advertisers have the same responsiblities. (True or False)

2. Sprouts have strong environmental values and politically active; heavy users of green products. (True or False)

Chapter 13: Internet Marketing

1. What are the three e-commerce incentives?

A. Security, purchasing, branding
B. Customer, branding, Marketing
C. Purchasing, Financial, convenience
D. Financial, Convenience, Value

2. Viral Marketing is:

A. preparing an advertisement that is tied to an e-mail
B. Word of mouth Endorsement marketing
C. integrating online and offline tactics that reinforce each other and speak with one voice.
D. A & B


Chapter 15: Evaluating an Integrated Marketing Program

1. Portfolio Ads are used for TV ads. (True or False)

2. Test Markets are used to access marketing messages. (True or False)

HW 13: Motrin Mom Ad Controversy

As I watched the Mortin Mom Ad for the first time, I couldn't pinpoint exactly what the bruhaha was about the ad. It didn't seem offensive to me and I didn't see why it would be for others. However, When I watched it again, I closely listen to the context of the ad, trying to get a better understanding of what the message was trying to say. The ad makes the statement "Wearing your baby seems to be in fashion." Many mothers were offended by this because the words " I WEAR my baby" makes it sound like he/she is just another accessory. I might have not of understood it because I'm not a mother so I wouldn't have the same reaction of someone who is. However I do understand where mothers would be offended by the statement. When I replay the commerical in my mind, my question would be how can you be bonding with something you call yourself wearing. I agree that the babies feel more loved and comfortable when they're close to mommy, however to say I WEAR my baby isn't exactly nurturing. McNeil Consumer Healthcare took down the ad and McNeil had sent an apology to bloggers and on Monday posted a separate apology on Motrin.com. "We have heard your concerns about the ad," says a statement by Kathy Widmer, marketing vice president. "We are parents ourselves and take feedback from moms very seriously. We are in the process of removing this ad from all media." (UsaToday.com)

If I was McNeil Consumer Healthcare public relation representative, I would've used a better test group and better experts to really know who their target market was. For example, I’m sure they didn’t expect these babywearing moms to be extremely tech savvy and attacking them online with viral boycotting campaigns. In one word, they underestimated their target market and that would have been easily fixed by using help of real life mom...A new campaign made with big bucks is not going to fix it the solution requires something with a more humane and personal touch the company and brand becoming part of the community.

HW 12: Direct Mail

I receive direct mail from Old Navy and Gap all the time. This past week I received this ad for an Old Navy sale on women dresses starting at $15. I shop at Old Navy all the time and I get a lot of Old Navy information on sales and other special offers that they have. It's amazing how much direct mail I get from places that I shop at frequently. This impacts me because I usually know about sales ahead of time, like a week or two before, so I'm always prepared for the next sale! This message is effective because I love to shop there and I always get excited about the next Sale especially in the summer!

HW 11: Test Questions

Chapter 7:

Which is NOT one of the four types of sources available to advertisers:

A. CEOs
B. Community service leaders
C. Experts
D. Celebrities

Chapter 8: Advertising Media Selection

1. Inputs for a Media Strategy are based on objectives of the campaign, target audience, and message theme. True or False

2. CPM stands for Cost Per Million. True or False


Chapter 9: Trade Promotions

1. Expenditures or incentives to push products through the channel is called:

A. Marketing Strategy
B. Marketing Plan
C. Business to Business plan
D. Trade Promotions

2. In Marketing Budgets, most of the money is spent on Trade Promotions (True or False)


Chapter 10:

Which is not a Type of coupon?

A. Instant Redemption
B. E-coupon
C. Cross-housing
D. Scanner-delievered


Contests and Sweepstakes eliminate Clutter. True or False


Chapter 11

True or False: Personal selling is called the" last five feet" of marketing function.

HW 10: Coupons

This is a Coupon for Nike Factory Outlet. Its $10 off every $100 dollar purchase. Nike is one of my favorite shoe brands, so when they have a sale or coupons are available, I'm always there! I like this coupon because Nike gives you three coupons in one.



NIKETOWN

HW 9: Store Visit

I visited Wal-Mart. This is a POP display for Chili Cross Merch. This Point of Purchase display is not only clever but convenient. In the slots of the display box they're are ingredients that you need to make chili with like chili spices and chili mix etc. This POP display was well thought out,and the bright orange and the appetizing picture of Chili caught my attention.












Wal-Mart Always has POP displays these work effectively.I know when Im at Wal-Mart I tend to buy more than I came to but. 75% of those purchases come from POP Displays















The Check out is definitely a place where POP is used effectively. It's the last chance for a consumer to make a purchase whether it's a magazine or a candy bar.

HW 8: My Sunday & Monday Schedules

Sunday May 31, 2009:

6:30am-7:00am-Wake up/Shower

7:00am-1:00pm- On the road from Chicago, IL to Carbondale, IL (exposed to many Billboard advertisements on I-57 and radio ads)

1:30-3:30pm- Moving out of my Apt into another Apt.


5:00pm-7:00pm Went to the Library studied and got on Facebook and clothing websites (Forever 21 Gap, Old Navy, and Coach)


8:00-12:00pm -Went out with friends to eat at Applebee's and Movie (was exposed to ads before the movie)


12:30-6:00-Sleeping

Monday June 1st, 2009

6:30-8:00am- Woke up/showered/ate Breakfast/watched "Good Morning America"

8:45-11:00am-In Class

11:00-1:00pm-In Class

1:00-4:30pm-Work

5:00pm-6:00pm-went to the Student Rec Center to work out (exposed to ads)

6:30pm-walked back to my Apt

7:10pm-8:00-Cleaned my apt/ Watching "The Bachlorette" (ABC)

8:36pm-Doing this assignment and watching "The Bachlorette" (ABC)


If I was an Advertiser trying to target me, I would make sure that the advertisements were colorful (Bright colors) and catchy words whether on Television or Print ads. I would make sure that the advertisements were featured on Facebook, SIU email, or any clothing sites because I check those almost everyday. As you can observe my television always stays on ABC. So an advertiser might want to put a commerical Ad on that Network. Also I like going out to eat with friends and movies, an advertiser might want to place their ads on resturant tables to get me to notice it and in the movies theaters.