Tuesday, January 25, 2011

The Future of Advertising


1. Based on your understanding, who are what is a digital immigrant?
I would say the digital immigrant are typically older people but not necessarily because there are younger people who don't know how to use certain programs or devices as well.

2. What are some of the skills that might help transform a digital immigrant to a digital native? Where do you see yourself in the digital world?

Some skills that might help transform a digital immigrant to a digital native is just being able to have general receptiveness, being relevant in what's present and what's new. In the digital world I see myself always learning different digital elements, reading a lot about the new technology coming out. I see myself just keeping up with the times and not becoming outdated with technology.

3. "The irony is that while there have never been more ways to reach consumers, it's never been harder to connect with consumers,". Why is this so?

I believe this is so because there even though there are a lot more options, it creates clutter. The more options, the more cluttered and chaos.


4. Can advertising be crowd-sourced?

Yes, there are now crowd-sourcing sites like openAd.net, that is a online marketplace for buying and selling advertising and marketing ideas.

5. What is the opportunity amidst all the chaos?

The opportunity amidst all the chaos is basically the optimistic view that even though the world of mass media is in chaos,There are so many openings of new jobs/positions to be a part of now, then before. It gives hope to especially post-grad college students who are searching for jobs.


picture from: http://techbloq.com/page/8/

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