Chapter 5:
POA stands for:
A. Promotion outlooking analysis
B. Promotion outsourcing analysis
C. Promotion Opportunity analysis
D. Promotion Opportunity assessment
Which is NOT a component of a Communication Market Analysis?
A. Competitors
B. Objectives
C. Target Markets
D. Customers
Chapter 6:
What position in an advertising agency is the go between for the client and the agency?
A. Traffic Manager
B. Account executive
C. Creative
D. Campaign Manager
PDA stands for:
A. Promotional Drive Analysis
B. Personal Development Analysis
C. Personal Determination Analysis
D. Promotional Desire Analysis
Chapter 7:
"NBC claims that its Thursday night lineup is "America's Favorite night of television" What cognitive strategy is NBC using?
A. Generic Messages
B. Preemptive messages
C. Unique Selling Proposition (USP)
D. Hyperbole
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