HW 3: The Persuaders

Evidently we live in a world of clutter of information. How do you think we deal with these messages? How do marketers cope with the clutter? What is the future of advertising to ensure that the messages are effective? Keeping this in mind, what is the role of branding? What does it do while making decisions to buy products we need? Illustrate your answer with examples that you see in your everyday life.


1. The clutter of the advertising information is not hard to deal with in today's society because like the video states "we are immune to advertising". People are so bombarded with many different images that we are now accustomed to it.

2. Marketers are making an effort to break through the clutter of advertising by marketers are trying to connect with consumers on a more personal level, rather than just on a business level. Marketers need to think outside the box for ideas. They are trying to engage consumers into a
lifestyle.


3. The future of advertising is integrating advertising as part of TV shows, movies,and other media venues. For example, in "Sex in the City" made a story line around the drink "Absolute Hunk". This tactic worked and Absolute Hunk sold out once the epsiode hit the public. Also they future of advertising relies on "creating a culture" around a product so to speak. Apple's Ipod became a product that became a pop culture of its on and that's why it's so successful. Marketers and Advertisers need to incorportate things that people really deal with in real life, like family and social life. If a person can relate to the message of whatever your selling, then its more likely that they will eventually buy the product because they feel like the product is targeted towards them.

4. Branding exist so that products can have their own identity. For example, their different brands of shoes like Nike Addias, and Reebok but they all have separate identities or style that we associate with the brand. Branding is to convince consumers that one brand is better or unique from the other. Like we talked bout in class, a good brand is memorable,noteworthy and salient. So for example, when buying a pair of shoes,a person might look at the brand might make a decision of what type of shoe to get depending on the image they've seen on TV or on billboards about a specific brand. They might determined which brand suit their personality.