The definition of viral marketing or viral advertising is promoting information or products that other customers are compelled to give to other friends, colleagues and family. By definition viral marketing is a way to promote a service or product exponentially. When effectively done one person will give it to several people who in turn will promote it to several other people. This is what makes viral marketing so effective. A great example of an effective viral marketing campaign is Google's gmail. It is a free email service that can only be signed up for by invitation only. The only way you can receive an invitation is by another user. Another great example for the definition of viral marketing is on Myspace.
Guerrilla Advertising
Unconventional marketing intended to get maximum results from minimal resources. Guerilla Advertising uses unexpected tactics to promote a product to make it memorable. An example of Guerrilla Advertising is a commerical for Diesel Fuel for Life.
Ambient Advertising
Advertising in strange places such as; garage pump handles, steps, golf holes, toilet seats, bus wheels, airballons, supermarket trolleys, lasers projecting on buildings, even on eggs.
Here's an example of a Nike Advertisement:
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