HW 12: Direct Mail

I receive direct mail from Old Navy and Gap all the time. This past week I received this ad for an Old Navy sale on women dresses starting at $15. I shop at Old Navy all the time and I get a lot of Old Navy information on sales and other special offers that they have. It's amazing how much direct mail I get from places that I shop at frequently. This impacts me because I usually know about sales ahead of time, like a week or two before, so I'm always prepared for the next sale! This message is effective because I love to shop there and I always get excited about the next Sale especially in the summer!

HW 11: Test Questions

Chapter 7:

Which is NOT one of the four types of sources available to advertisers:

A. CEOs
B. Community service leaders
C. Experts
D. Celebrities

Chapter 8: Advertising Media Selection

1. Inputs for a Media Strategy are based on objectives of the campaign, target audience, and message theme. True or False

2. CPM stands for Cost Per Million. True or False


Chapter 9: Trade Promotions

1. Expenditures or incentives to push products through the channel is called:

A. Marketing Strategy
B. Marketing Plan
C. Business to Business plan
D. Trade Promotions

2. In Marketing Budgets, most of the money is spent on Trade Promotions (True or False)


Chapter 10:

Which is not a Type of coupon?

A. Instant Redemption
B. E-coupon
C. Cross-housing
D. Scanner-delievered


Contests and Sweepstakes eliminate Clutter. True or False


Chapter 11

True or False: Personal selling is called the" last five feet" of marketing function.

HW 10: Coupons

This is a Coupon for Nike Factory Outlet. Its $10 off every $100 dollar purchase. Nike is one of my favorite shoe brands, so when they have a sale or coupons are available, I'm always there! I like this coupon because Nike gives you three coupons in one.



NIKETOWN

HW 9: Store Visit

I visited Wal-Mart. This is a POP display for Chili Cross Merch. This Point of Purchase display is not only clever but convenient. In the slots of the display box they're are ingredients that you need to make chili with like chili spices and chili mix etc. This POP display was well thought out,and the bright orange and the appetizing picture of Chili caught my attention.












Wal-Mart Always has POP displays these work effectively.I know when Im at Wal-Mart I tend to buy more than I came to but. 75% of those purchases come from POP Displays















The Check out is definitely a place where POP is used effectively. It's the last chance for a consumer to make a purchase whether it's a magazine or a candy bar.

HW 8: My Sunday & Monday Schedules

Sunday May 31, 2009:

6:30am-7:00am-Wake up/Shower

7:00am-1:00pm- On the road from Chicago, IL to Carbondale, IL (exposed to many Billboard advertisements on I-57 and radio ads)

1:30-3:30pm- Moving out of my Apt into another Apt.


5:00pm-7:00pm Went to the Library studied and got on Facebook and clothing websites (Forever 21 Gap, Old Navy, and Coach)


8:00-12:00pm -Went out with friends to eat at Applebee's and Movie (was exposed to ads before the movie)


12:30-6:00-Sleeping

Monday June 1st, 2009

6:30-8:00am- Woke up/showered/ate Breakfast/watched "Good Morning America"

8:45-11:00am-In Class

11:00-1:00pm-In Class

1:00-4:30pm-Work

5:00pm-6:00pm-went to the Student Rec Center to work out (exposed to ads)

6:30pm-walked back to my Apt

7:10pm-8:00-Cleaned my apt/ Watching "The Bachlorette" (ABC)

8:36pm-Doing this assignment and watching "The Bachlorette" (ABC)


If I was an Advertiser trying to target me, I would make sure that the advertisements were colorful (Bright colors) and catchy words whether on Television or Print ads. I would make sure that the advertisements were featured on Facebook, SIU email, or any clothing sites because I check those almost everyday. As you can observe my television always stays on ABC. So an advertiser might want to put a commerical Ad on that Network. Also I like going out to eat with friends and movies, an advertiser might want to place their ads on resturant tables to get me to notice it and in the movies theaters.

HW 7: Questions

Chapter 5:

POA stands for:

A. Promotion outlooking analysis
B. Promotion outsourcing analysis
C. Promotion Opportunity analysis
D. Promotion Opportunity assessment

Which is NOT a component of a Communication Market Analysis?

A. Competitors
B. Objectives
C. Target Markets
D. Customers

Chapter 6:

What position in an advertising agency is the go between for the client and the agency?

A. Traffic Manager
B. Account executive
C. Creative
D. Campaign Manager

PDA stands for:

A. Promotional Drive Analysis
B. Personal Development Analysis
C. Personal Determination Analysis
D. Promotional Desire Analysis

Chapter 7:

"NBC claims that its Thursday night lineup is "America's Favorite night of television" What cognitive strategy is NBC using?

A. Generic Messages
B. Preemptive messages
C. Unique Selling Proposition (USP)
D. Hyperbole

HW 6: Personal Drive Analysis

Lalia lee is a 5 foot 6, 24 year old African -American woman, who grew up in a poor neighborhood but managed to graduate from Howard University with a double degree in Advertising and Public Relations. Her role model is her mother because she took care of her and her sibilings by herself. Lalia was taught to be independent and to be a strong African-American woman. She now lives and works in New York City for a company as a account executive. Lalia is a very neat and organized person. She always has her schedule book and Blackberry handy. When she's not working, her hobbies are going to the spa, reading, going to the gym, going out with friends enjoying the Nightlife, movies traveling, and shopping to name a few. She loves fashion and keeping up with trends, so she does a lot of online shopping and subscribes to magazines like ELLE,Bazzar, Ebony, and Vogue. She is fashion conscious and always looks well put together whether its business attire or just regular attire, she always looks presentable. Some of her favorite stores are New York & Company, Express, Old Navy, Gap Bebe, Forever 21 and Saks Fifth Ave. She currently is engaged and hopes to have a summer wedding of 2011!