Krystal Klear Thoughts
My thoughts about advertising.
Thursday, June 2, 2011
Onward and Upward
Sunday, February 27, 2011
Dirty Little Secrets of Search
Saturday, February 12, 2011
U.S Digital Year in Review 2010
1. Which consumer trends dominated the digital media landscape in 2010?
The consumer trends that dominated in 2010 were online retail shopping, local/group-buying and flash sales sites.
2. How are people spending their digital media consumption time?
Most people are spending their digital media consumption time social networking.
3. Which new and emerging technologies and services are capturing the attention of the marketplace?
The new and emerging technologies and services that are capturing the attention of the marketplace are display advertising, online videos, online television, video ad networks, and of course the mobile market.
4. What is the state of the digital advertising market?
The state of the digital advertising market is continuously growing and changing every year. It is companies’ responsibility to keep up to date with the rapid pace of the digital advertising market.
5. How is the rapid increase in mobile media usage changing consumer behavior?
The rapid increase in mobile media usage changes consumer behavior because consumers are now prone to surfing the Internet, checking e-mail, Facebook, and Twitter pages all at once on their phones instead of on a computer. People are usually on the go these days, especially in the U.S., and having everything you need in the palm of your hand, on your Blackberry or Iphone, is convenient.
Sunday, January 30, 2011
Top Digital innovations: Old Spice Response Videos
1. What is the basic premise behind the idea?
The basic premise behind the old spice response videos are that they break the fourth wall between the consumer and traditional advertising. Consumers are able to interact not only with each other but with Mustafa (old spice character) , as well.
2. Why do you reckon that it is listed as a top 10 innovation for 2010?
I think that this is listed as a top 10 innovation because It was something that’s never really been done before. The creatives, marketers, tech geeks, writers behind the old spice response videos took the social web by storm in on day. They brought a character to life using the social channels, most of use everyday It is well done and it appealed to peoples' egos. It felt very personalized, even if the response video wasn't directed at you. Those people that got responses, and many people who didn't, have Tweeted, Facebooked and otherwise shared links to the videos back out across their social networks. The Old Spice response videos changed the way that advertising and marketing can be done.
3.Based on the framework of new rules of marketing and PR, how does this idea qualify and fit within that scheme?
Yes, this idea qualifies and fits within the new rules of marketing and PR because it changes the whole dynamic of the marketing/PR world. It breaks all traditional rules and it incorporates so many creative media outlets that are now useful to get the word out to consumers about a product.
4.What are some other ideas that you see out there that you think might have potential for blowing up a top digital innovation?
With the craze invention the e-readers like Ipad, NookColor, this digital innovation will forever change the way we read everything (magazines, books, newspapers) These e-readers will become more prevalent in our lives in the next couple of years, especially in schools.
5.. Which among all these ideas has the potential for longevity and is likely to become a standard
I think Iads just might become a digital standard. Apple in itself has become an phenomenon and will countine to come out with new technology. Apple has become the blueprint for technology in general in the 21st century. As long as apple is making products Iads will always a standard in the digital world.
Tuesday, January 25, 2011
The Future of Advertising
1. Based on your understanding, who are what is a digital immigrant?
3. "The irony is that while there have never been more ways to reach consumers, it's never been harder to connect with consumers,". Why is this so?
Wednesday, June 10, 2009
HW: 15 Final Test Questions
1. Some methods of Direct Marketing are:
A. Direct mail
B. Catalogs
C. Mass Media
D. All of the above
Chapter 12: Public Relations, Sponsorship Programs and Regulations
1. Public Relation Representatives and Advertisers have the same responsiblities. (True or False)
2. Sprouts have strong environmental values and politically active; heavy users of green products. (True or False)
Chapter 13: Internet Marketing
1. What are the three e-commerce incentives?
A. Security, purchasing, branding
B. Customer, branding, Marketing
C. Purchasing, Financial, convenience
D. Financial, Convenience, Value
2. Viral Marketing is:
A. preparing an advertisement that is tied to an e-mail
B. Word of mouth Endorsement marketing
C. integrating online and offline tactics that reinforce each other and speak with one voice.
D. A & B
Chapter 15: Evaluating an Integrated Marketing Program
1. Portfolio Ads are used for TV ads. (True or False)
2. Test Markets are used to access marketing messages. (True or False)