1. Which consumer trends dominated the digital media landscape in 2010?
The consumer trends that dominated in 2010 were online retail shopping, local/group-buying and flash sales sites.
2. How are people spending their digital media consumption time?
Most people are spending their digital media consumption time social networking.
3. Which new and emerging technologies and services are capturing the attention of the marketplace?
The new and emerging technologies and services that are capturing the attention of the marketplace are display advertising, online videos, online television, video ad networks, and of course the mobile market.
4. What is the state of the digital advertising market?
The state of the digital advertising market is continuously growing and changing every year. It is companies’ responsibility to keep up to date with the rapid pace of the digital advertising market.
5. How is the rapid increase in mobile media usage changing consumer behavior?
The rapid increase in mobile media usage changes consumer behavior because consumers are now prone to surfing the Internet, checking e-mail, Facebook, and Twitter pages all at once on their phones instead of on a computer. People are usually on the go these days, especially in the U.S., and having everything you need in the palm of your hand, on your Blackberry or Iphone, is convenient.
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